It’s pretty much a given that when we wear lipstick, we ingest a lot of it. With the average lipstick-wearing woman reapplying about five times a day, it seems only natural that more lip products should be created from edible ingredients.
With this in mind, Susanne Langmuir created Bite Beauty, a lip-centered line made exclusively from food grade ingredients and pigments, and fortified with the “red wine” antioxidant Resveratrol. But Bite goes beyond natural, with sleek, witty packaging, and chic colors that belie their natural origins.
Originally trained as a perfumer in France, the USA, Australia, and India, Susanne Langmuir’s interest in rare ingredients inspired her to develop her own aromatherapy line before launching Sula Beauty, a niche perfume and body care line.
Bite Beauty, launched at Sephora, is made from organic shea and fruit butters, with edible food-grade pigments. The line does use carmine pigment for its reds (which is crushed cochineal insects, but also one of the safest red dyes around) so vegans: read your labels. Products in the line also incorporate antioxidant supplements: the Luminous Crème Lipstick includes the equivalent amount of the antioxidant Resveratrol to that found in 5 glasses of red wine.
I purchased the Luminous Crème Lipstick in Tanin. Here are swatches:
Full strength, the color is a deep, clear rose red, fairly glossy. Blotted down to a stain, it is a bright red-pink, almost reminiscent of a 50’s red. Since this is a personal lipstick, I can report that it wears down evenly, and the bright pink stain effect lasts quite a while. The texture is nice – somewhat creamy, light but “there”, and not sticky. The fragrance and taste are light and slightly sweet, almost like hibiscus tea.
The chic, matte grey-black packaging is by Austrian design firm EEOS, who undertook a study on lipstick usage, and designed four different caps to echo the shapes individual women’s lipsticks take as they use them. Tanin’s top is shaped the way I usually wear my own lipsticks down; this is how similar the two are after a week of use:
I’m enjoying this lipstick – after months of wearing sheer purples and having my clients requesting neutrals, it’s refreshing to see a bright pop of color. Especially as the summer’s getting hot enough to melt everything else off. And the packaging, while witty, is also grown-up looking. But it’s the combination of color, unobtrusive flavor and food-grade ingredients that bring me back to this one. If it looks good with a tan, I’ll be wearing it all summer.