Peggy Olson at Work? Cosmetics ads from 1968

April 24, 2013
"This is No Amateur Blonde" - Helene Curtis

“This is No Amateur Blonde” – Helene Curtis

In Mad Men, we’ve recently seen Peggy Olson going after the Heinz Ketchup business. Women in advertising were often in charge of accounts catering to women – dishwashing liquid, hosiery, and cosmetics.

 

Looking through the advertising in issues of Vogue, Cosmopolitan, and Mademoiselle from 1968, it’s fun to imagine who these magazines imagined their readers to be. Vogue, with its mix of jewelry, fashion, and travel ads obviously caters to the wealthy society set (who are also featured in its editorial spreads). Mademoiselle is fully a college magazine, with its Breck Girls and slumber party facials. And Cosmopolitan, with as many liquor ads as those for cosmetics and hosiery, lives up to its party reputation.

 

1968 was fully into the swinging sixties (even Vogue and Mademoiselle ran articles about drug use and counterculture), and the Pop Art sensibility in some of these ads contrasts with the the innocence in others. Two of these ads feature the same product – one with wild 60’s Pop zing, and another with collegiate slumber-party innocence. But they’re all pretty fun – some of the looks could pass muster with the current beauty police, even if the copy wouldn’t.

 

Here’s a gallery of several cosmetics ads from 1968:

 

 

 

 

So what’s your 1968 makeup personality? If I were time-travelled back to 1968, I think I’d like to be a Cosmo girl, Pop Art, lashes and all.

 

You Might Also Like

  • Links à la Mode: The IFB Weekly Rounudp | FFBlogs May 2, 2013 at 2:56 pm

    […] Wild Beauty World: Peggy Olson at Work? Cosmetic Ads from 1968 […]

  • AC: Links A La Mode 8 | Attire Club by Fraquoh and Franchomme | Men's Style, Fashion and Lifestyle May 2, 2013 at 3:19 pm

    […] Wild Beauty World: Peggy Olson at Work? Cosmetic Ads from 1968 […]

  • Links à la Mode: The IFB Weekly Roundup May 3, 2013 at 1:02 am

    […] Wild Beauty World: Peggy Olson at Work? Cosmetic Ads from 1968 […]

  • IFB Links a La Mode! | I am Turquoise May 3, 2013 at 3:43 am

    […] Wild Beauty World: Peggy Olson at Work? Cosmetic Ads from 1968 […]

  • Guess Who Was Selected in This Week’s IFB Roundup?! | Serving Up Fairy Dust With All Things Beauty, Health & Lifestyle ... May 4, 2013 at 6:01 am

    […] Wild Beauty World: Peggy Olson at Work? Cosmetic Ads from 1968 […]

  • Coverrated Is Awesome, Says IFB | Coverrated May 4, 2013 at 6:29 pm

    […] Wild Beauty World: Peggy Olson at Work? Cosmetic Ads from 1968 […]

  • Become a Wild Beauty Insider!

    Subscribe to Wild Beauty and Get it All!

    Have Wild Beauty news and articles delivered to you. Never more than once a week. Your information will not be sold or shared!