Category Archives: Beauty and Culture

Creating Characters for Epic The Movie: Why Perfection is Overrated (Even in Hollywood!)

One of the more fun and surprising things about blogging is getting invited to swag-erific events. Not very many – Wild Beauty isn’t up there in the numbers, nor is it particularly “PR Friendly” (which is another term for “will write for lip gloss”). And I get anxious when I’m invited – will there be an angle I want to write about? Or am I just going to drink the prosecco and run?

 

So when Independent Fashion Bloggers invited …

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A Week Without Mirrors, Plus a Giveaway of Kjerstin Gruys’ New Book

In support of Kjerstin Gruys’ new memoir detailing her year without mirrors, a call was put out for beauty bloggers to take a day off from looking at our reflections. Inspired by both Kjerstin’s book Autumn Whitefield-Madrano’s month long mirror fasts, I decided to take a week without mirrors. And here’s what I found:

 

1. I missed looking at myself in the mirror. It’s not that the voices in my head are always rah-rah-rah; they run the …

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A Week Without Mirrors: My Space vs Their Space

Less than three days into my week without mirrors (inspired by Kjerstin Gruys’ Year Without Mirrors, I noticed that I was feeling really annoyed… I was enjoying reading about Kjerstin’s journey without mirrors, but I was not enjoying my own.

 

It wasn’t just the inconvenience of putting my contacts in with a tiny speck of reflection, nor was it not having a visual frame of reference before I go out into the world.

 

I had the feeling …

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A Week Without Mirrors

What would a day be like without looking at ourselves in a mirror? The idea of seeing our own reflections – first thing in the morning, or anytime we want to check something out – is so easy and automatic that we don’t even think of it. Mirrors surround us – in our bathrooms, our bedrooms, and even on the street if we live in a city. The ubiquity of mirrors in our lives mean that we are constantly checking …

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Peggy Olson at Work? Cosmetics ads from 1968

In Mad Men, we’ve recently seen Peggy Olson going after the Heinz Ketchup business. Women in advertising were often in charge of accounts catering to women – dishwashing liquid, hosiery, and cosmetics.

 

Looking through the advertising in issues of Vogue, Cosmopolitan, and Mademoiselle from 1968, it’s fun to imagine who these magazines imagined their readers to be. Vogue, with its mix of jewelry, fashion, and travel ads obviously caters to the wealthy society set (who are …

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“Real Beauty Sketches”: Why Dove is Pushing the Wrong Buttons

Most of us are familiar with Dove’s “Real Beauty” campaigns, which broke cosmetic advertising ground by including more body types and ethnicities than the usual skincare ads. And women loved it – it was lauded as an antidote to unrealistic beauty standards that we’ve internalized from the big, bad world of commercialized fashion and beauty.

 

But something about their latest campaign bugs me, and it’s not just advertising hype. I’ve been neglecting some of my duties here at Wild …

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War Paint

Do you watch Vikings? I’m totally hooked, and between the violent clashes between cultures (and the costume details), I’ve been musing about Floki’s eyeliner.

 

Fierce is a word that’s been used – and overused – by fashionistas when describing some of their own looks, but the drag queens bringing the word into the studio aren’t that far off the mark. “Wild or menacing in appearance“, fierce describes a way of looking that’s deliberately designed to look …

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Is Wearing Makeup Unvirtuous?

Quite often when I tell another woman that I’m a makeup artist, she’ll respond with an immediate confession about her makeup habits. “I don’t wear much makeup,” she’ll say, somewhat timidly, before detailing her routine. Or “I love makeup! …of course, I don’t wear too much.” Or my favorite: “I don’t wear makeup.”

 

This last comment is usually delivered with a whiff of moral certitude – that makeup is a triviality – or an oppression of women that I’m …

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The French Beauty Secret Magazines Won’t Write About

We’re all familiar with the articles and books about French women’s beauty secrets. The secret moisturizers, the insouciance, the je ne sais quas - we in America are held in thrall waiting for the next magical secrets of French Beauty. But there’s another secret you won’t read about in the books or magazines, one that great French Beauties will take to their graves.

 

French women lie. They lie about their diets, their visits to the dermatologist and what …

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The Duty of Beauty: Vanity in Downton Abbey

Any of us who are into fashion and beauty watch Downton Abbey with an eye for the details: the clothes and jewelry, and of course, the hair and (imperceptible) makeup. But I’m also struck by all the beauty and dress rituals going on in the background: the starching of collars, removing of stains, the help bathing and doing hair. Those of us behind the scenes in photography know how much labor goes into a “flawless” look, and that the series …

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