Tag Archives: Saatchi & Saatchi

Beauty and Authority: The Power Makeover

Often we think makeovers exist solely to make us more beautiful: to transform us from plain, ugly ducklings  into glamorous, sexy swans with the addition of hair, makeup and styling. But many women use these tricks of the trade to understate their youth, beauty, or sexuality. And in doing so they both conform to and modify emerging feminine archetypes: those of female power.

Makeovers are ambition externalized. And ambition for women has been, for eons, mostly defined as getting a …

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